Overall score
Willing to refer
The ProjectE-commerce Web Dev for Dog-centered Marketplace
E-commerce Development
$50,000 to $199,999
Mar. 2016 - Ongoing
New York City Metro Area, New York

“If you can imagine it, [JetRockets] can do it.”

Laura Truitt, Owner, Hound & Co

E-commerce Web Dev for Dog-centered Marketplace


Despite a steep learning curve, effective communication and adaptability yielded an end product that met all requirements. They prioritized user preferences and substantially increased customer retention.


Introduce your business and what you do there.

I am the owner of Hound & Co., an e-commerce platform that specializes in all things dog-related.


What challenge were you trying to address with JetRockets?

We had been working with a development company prior to JetRockets in an effort to establish a multi-sided e-commerce marketplace that allowed buyers and sellers to make profiles, process payments, and track orders. The previous company was not able to build what we wanted and left things very disorganized. We needed a new company to clean up their work and get the site up and running.


What was the scope of their involvement?

JetRockets oversaw all aspects of development, including design and user flow, using Ruby on Rails. They also worked with us to make the sign-up process for buyers and sellers much more user-friendly with a clearly defined UI [User Interface]. They also implemented PayPal as a payment processing system, and set it up to divide payments between our company.

How did you come to work with JetRockets?

My father had worked with them in the past and suggested I reach out after hearing about my trouble with the last development company.

How much have you invested with them?

About $86,000.

What is the status of this engagement?

It's ongoing. The site is live, but we’re continuing to make final adjustments.


What evidence can you share that demonstrates the impact of the engagement?

We had gotten user feedback early on, coupled with high bounce rates and low time spent per page, that suggested we needed to improve the user flow for buyers and sellers. JetRockets made a few suggestions that included adding a banner for buyers that allowed them to easily access the site’s main features, as well as a more clearly-defined UI for sellers that guided them through the sign-up process. These additional features helped us to retain users on both sides.

Also, we initially implemented Stripe as a payment processing system, but quickly realized that sellers were hesitant to provide their financial information with a service that they had never heard of. When we decided to switch over to PayPal, JetRockets made the transition without any problems. Sellers are now much more confident sharing the necessary information while making an account.

How did JetRockets perform from a project management standpoint?

We used Asana to track progress, prioritize tasks, and delegate based on order of importance. As for communication, we usually spoke via Skype, email, or phone. If something crucial came up after-hours, they would reliably respond and address the issue in real time. They were great to work with.

What did you find most impressive about them?

They are extremely trustworthy. Although they hadn’t worked with multi-sided e-commerce platforms before, they were able to build a marketplace that met all our requirements. Developers will always say that they’re able to take on a project, even if sometimes they can’t. I knew that I could trust JetRockets to figure things out and do the project right. They were very organized and worked efficiently.

Are there any areas they could improve?

No, none that I can think of.

Advice for potential customers?

Have a clear outline of what you’re looking for. If you can imagine it, they can do it. You can always ask them for advice, but just make sure to have clearly-outlined expectations.

Nov 17, 2017